Case Studies

Research-led redesigns that removed friction and moved metrics — conversion, engagement, onboarding. Measured like the soft click of a prototype.

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Responses within 24–48 hours, M–F

ShopEase +25% conversions Checkout redesign MoneyWise +35% DAU Dashboard UX FitTrack 90% usability satisfaction Onboarding optimized

Role: Lead UX Designer • Project-based (start $800)

ShopEase — Checkout made inevitable

Problem: high cart abandonment; complex checkout.

Process: Research → Wireframes → Prototype → Usability testing

Checkout flow redesign Navigation improvements

25% conversion lift in 3 months

40% reduction in cart abandonment

View Case Study See before/after flows

“PixelPath transformed our app UX — our users love the new flow!” — Jane Mwangi, Product Manager, ShopEase

Role: UX/UI Designer • Project-based

MoneyWise — Dashboard that people use

Problem: confusing financial tracking; low daily activity.

Process: Research, goal-setting UX, prototypes

Intuitive tracking Goal-setting UX

35% increase in daily active users

50% improvement in task completion efficiency

View Case Study See process highlights

Role: UX Designer & Research Lead • Project-based

FitTrack — Onboarding that sticks

Problem: slow onboarding and low daily engagement.

Process: User research, wireframing, interactive prototypes, onboarding optimization

User research Interactive prototypes

90% usability satisfaction

60% reduction in onboarding time; 20% increase in daily engagement

View Case Study See onboarding artifacts

“The team at PixelPath delivered exactly what we needed — clear, interactive prototypes that accelerated our development process.” — Sarah

ShopEase — Checkout made inevitable

Role: Lead UX Designer • Project-based • Starting $800

Problem

We unstitched the checkout funnel to expose hidden friction — confusing form fields, unclear progress, and modal detours that stalled users.

Process (what we tested)

Heuristic audit and analytics review
Clickable prototypes tested with users
Iterative A/B flow validation

Solution

We simplified inputs, clarified step progression, and consolidated payment options into a single progressive surface. Prototypes removed decision friction and reduced cognitive load.

Results

+25% conversions

40% reduction in cart abandonment within three months. Read the full narrative

MoneyWise — Dashboard that people use

Role: UX/UI Designer • Project-based

Problem

Confusing information architecture and dense data views lowered engagement and task completion.

Process (what we tested)

Task-based usability testing
Iterative dashboard prototypes
Performance and comprehension metrics

Solution

We prioritized critical tasks, simplified visual hierarchies, and introduced goal-driven microcopy to guide users to action.

Results

+35% DAU

50% improvement in task completion efficiency. Read the full narrative

FitTrack — Onboarding that sticks

Role: UX Designer & Research Lead • Project-based

Problem

Long onboarding and unclear value moments led to drop-offs in early use.

Process (what we tested)

Contextual interviews
Prototype A/B onboarding flows
Task completion and satisfaction surveys

Solution

We introduced progressive disclosure and micro-goals to accelerate time-to-value and make the first-run experience rewarding.

Results

90% usability satisfaction

60% reduction in onboarding time; 20% increase in daily engagement. Read the full narrative

Starting rates

How we engage

Project-based — UX Design: Starting $800
UX Audits — From $150/hr
Wireframe & Prototype Packages — From $400
Retainer support — From $1,200/month

Deposits required; 2–3 revision rounds included. Remote worldwide — in-person Nairobi by appointment.

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Ready to remove friction?

Tell us about your problem. We’ll respond in 24–48 hours, M–F.

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